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“There are a number of markets that are important to CMA members. India, Indonesia, and Vietnam are the other export markets of interest for Australia’s complementary medicines sector. Our industry can play an important role in contributing to this.” Other export markets of interest “A key priority for the Chinese Government is improving overall health outcomes as part of the Healthy China 2030 policy. A key part is our drive and commitment is to improve health and wellbeing. We have a lot of mutual benefits and these are what we should focus on. “ I’m very optimistic about the Australia-China relationship. Optimistic about bilateral relationsĭespite geopolitical tensions between Australia and China from time to time, O’Doherty said he remained optimistic about bilateral relations and emphasised that the two countries shared mutual benefits – one of which was improving health outcomes which Australia could contribute to. The association will also work closely with Austrade and the China Chamber of Commerce in Australia to support Australian brands in the China market. This is one of the major nutraceutical tradeshows in China. O’Doherty said that CMA would be exhibiting in Shanghai’s Healthplex for the first time after COVID-19 next June. International brands such as Caltrate from Haleon have also launched a milk mineral gummy specifically for the China market, while Bayer launched new probiotics co-developed with Jiangnan University under the brand Talcid.

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Swisse, for example, has launched Swisse Plus Liver Detox Tonic & Cleanse in China in 2021, having noted the rising demand for liver health supplements in the country. This consumer-centric approach will contribute to ongoing demand and growth.” “A number of Australian companies now develop products specifically for consumers in China, rather than simply exporting Australian products. This has led to several brands taking a more consumer-centric approach and innovating for the locals. “But what they've realised is that Chinese consumers’ preferences aren't being fully met.” “What had happened in the past is that because of cross-border e-commerce, companies have been exporting Australian products to China, and that had worked very well in the past. There is significant and growing demand in China, with consumers focusing on the importance of health and wellbeing,” said O’Doherty.Īsked how Australian brands could maintain their competitiveness in China’s health supplement market, he believes there is an opportunity to build on innovation specifically tailored for export destinations, as opposed to trading existing products from the domestic sector. “Australian products continue to be recognised as clean, green, and safe. This is equivalent to US$824m, CMA’s industry development manager, Miho Kikuchi told us in an interview earlier.īetween 20, Australia’s export of complementary medicines to China, including dietary supplements, herbal medicines, fish oil, and glucosamine was up 16 per cent. Last year, products from Australia accounted for 14 per cent of China’s total nutritional and health food imports. Ĭurrently, China is the top export destination for Australia’s complementary medicine products. One of the priorities moving forward, is to expand market access for Australian complementary medicines in export markets, O’Doherty told NutraIngredients-Asia. O’Doherty had spent about five-and-a-half years at Blackmores before leaving as the head of Public Affairs in May.Īustralia’s complementary medicines sector, now valued at over $6bn, has grown from strength to strength in recent years, as brands gained further recognition both at home and abroad. John O’Doherty, the new CEO of Complementary Medicines Australia (CMA), took over the helm on July 1, following the retirement of Carl Gibson. The gut-brain axis: Psychobiotic opportunity in 25 countriese.Uncovering white spaces – Probiotics for a smooth menopause transition.Uncovering White Spaces – Probiotics for Pets.POSTbiotics – New Tools in Microbiome Modulation.

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